Caleb & Broad
This decor update was a fast and furious endeavor to get that ‘next level’ look, timed alongside a rebranding exercise the execution of this project pivoted around a scheduled grand opening, á la reality TV. We took queues from the existing street art pieces and the Broadway neighborhood vibe to introduce a sophisticated mix of playful fabrics with modern lighting. Using key art pieces from regional artists and enhancing the existing millwork the fresh concept centered around creating specific vignettes making every corner and seat photographable, while being sure that the newly reconfigured floor plan made for a better guest experience and flexibility for every service.
“The industrial, pop-art meets-graffiti theme, coupled with a dining area far more open... creates a casually inviting atmosphere - an ambiance that has been missing from the building for a while.”